LIKE a hound with a bone, Kevin Rudd doesn’t like to let go of a good deal — especially one raising money for animal welfare.
The former prime minister has been calling out Twinings on social media for ending an agreement to donate 10 cents to the RSPCA for every tin sold of his personally-designed tea blend.
When foreign affairs minister, Mr Rudd won a 2011 competition to design the best “Aussie” tea blend, with the prize being the regular donation to a charity of his choice for 12 months.
The blend was so popular that the tea maker announced they would continue to stock the Rudd tea on supermarket shelves beyond the year, and continue the fundraiser.
But the donations stopped earlier this year, after $500,000 was raised, much to the chagrin of the two-time PM.
He has since been steadily increasing his protests on Twitter, including two posts on Friday afternoon, both with cute animal attachments.
“Mr Rudd is extremely saddened to hear that Twinings has decided to stop giving 10 cents from each box of his tea blend to the RSPCA,” a spokeswoman said. “He very much hopes they change their mind.” Twinings said they were aware of Mr Rudd’s social media campaign, but claimed there was confusion over the terms of their deal.
“We believe there is some misunderstanding around the terms of the promotion and we are seeking to clarify this directly with Mr Rudd,” the company said.